Blog Writing - Dos
by Akinyi Princess
Most writers are or are thinking about writing a blog. I started blogging in 2009 but, to my shame, my blogs were terribly neglected (still are in a way) because I put my focus on African themes. When little or no comments/growth came in, I got more and more frustrated. These African themes, however, are not the most popular themes on the Internet. At best, they’re a specialized niche for savvy Africanists. That aside, specializing in a particular niche is what blogging is all about; you only need to make sure the subject you write about is a popular one in order to establish any growth, and by “growth” I mean “increased page views”. I’ve refined and continue to refine my blogging skills.
There are blogs for writers everywhere, often with good advice on them about writing a blog. There are also tons of not-so-good advice. This, too, can be frustrating.
I’ve accumulated 12 specific dos and don’ts of writing a blog that generates growth (increased page views). It is my hope these can assist you to write good blogs.
Select a Focus
In order to do that, ask yourself this: Who are your target readers? Once that’s settled, you can home in on a niche category and be the expert on it.
Authenticity is your Weapon
Bloggers differ from reporters of newspaper article feeds in “voice”. Your content is what draws readers and viewers in, while your personality or writing “voice” keeps them there. Be yourself so that your readers get to know you.
Whether you are linking to other blogs or websites that contain great information or linking to past posts on your own site, do it whenever you can. This will help not only increase your clicks but also help with your blog’s search engine rankings.
The readers and viewers may come to your blog for information and personality, but they also need visual stimulation. Not all posts will lend themselves to an image, but when they do, take advantage of it. Here’s some advice on finding free online images that you can use.
Write Responses to Comments
This is an opportunity to connect directly with the people who are reading your work. Not all comments need a response, but make sure you respond to ones that do. And sometimes it’s worth just popping in and posting “Thanks for reading my blog and commenting” or just “I appreciate/like your comment”.
Post to the Social Media Networks
Don’t be afraid to use social media to tout your posts. Anything that makes it easier for potential readers to find your blog is a must.
For Don’ts … Click Here!