Interview with Catherine Lenard for AuthorMePro



APKY/AMP: Hello Catherine, and thank you for your interest in AuthorMeProfessionals. To begin with, please tell us Catherine Lenardsomething about yourself and how you came to be a writer. What inspired you to write your first book?


I learned to become clear in my thoughts through developing business proposals and writing marketing copy for clients. As I have a lifelong fascination for the behind-the-scenes roots of everyday life experiences and a keen interest in personal development, it was a natural progression to eventually combine the two.


APKY/AMP: I see. So, what genre do you generally write and have you considered other genres?


Universal law and principles, personal growth, spirituality — I provide knowledge that empowers the reader to co-create a greater life for themselves and others.

 Divine Riches

APKY/AMP: That sounds very motivational.  Is there a message in your novel that you want readers to grasp?


My work is non-fiction. I want readers to grasp the truth that they have the inner power to change their lives and present them with tools to do so.


APKY/AMP: Okay. And do you have any advice for other writers?


Marketing is a huge part of the equation. There are many books that are much better than so-called ‘best-sellers’ that fail to capture public attention because they have not been properly marketed. Begin marketing before you’ve finished your book. There are many excellent free ‘how to’ pointers that can be found through search engines such as google.


APKY/AMP: Tell the potential readers why they should buy your book, Catherine.


Universal laws operate behind-the-scenes of everyday life whether you are aware of them or not. Having this once secret knowledge can save a lifetime of time and frustration. Divine Riches reveals the concise formula for how to create the rich life you deserve whether personally defined as money, relationship, health and well-being or business related, utilizing these universal laws and principles. 


APKY/AMP: I’ve read something similar by another author who calls it the Law of Attraction, I think. Anyway, how much of the marketing do you do for your published works or indeed for yourself as a ‘brand’?


I’m fortunate to have a background as a professional marketing communications writer and designer so I can apply those skills to doing it on my own. While some days I would love to turn it over to someone else, (especially when computer technology poses challenges or there is yet another social media platform to figure out), no one is going to have the same insight, passion, and perseverance than when you are self-marketing a project.


A note of encouragement for readers in their endeavors (I don’t think the authors would mind if I shared this): Mark Victor Hansen and Jack Canfield, authors of the Chicken Soup for the Soul books, have said that they initially had to do their own marketing because they did not have the budget to hire others. They went through over a hundred publisher rejections, were laughed at, and maxed out their credit cards as they persevered in the vision of their dream. After a year and a half of persistence in marketing their book, it paid off. Chicken Soup for the Soul is now one of the best-selling book series of all time. Be patient, persevere, and keep that story in mind if you are tempted to give up.


APKY/AMP: That’s really sound advice, Catherine. Do you write under a pseudonym? If so why and do you think it makes a difference?


I was originally going to write under a pseudonym because I wanted to remain in the background. It’s been a process to be able to step forward and say, “This is who I Am, this is what I stand for, and this is what I’m writing and teaching.” In order to be of service to others and an example, I had to ‘get over myself’ and the fears of the ego. It’s an ongoing process.


APKY/AMP: Then there’ll be hope for me yet – my name is too long and difficult for many to pronounce, let alone remember. So I’m starting to write under the shortened form of A P von K’Ory! Anyway, do you manage to write every day?


When I wrote Divine Riches, I shut out the world for nearly a year so I could research, remain open to receiving insights, and refine concepts to their distilled essence. It was full-time plus, where days and weeks blurred into months. Now that the book is in the marketing phase, writing is the core of my daily routine from following up with media to developing related seminars and other materials that will assist others.


APKY/AMP: Great. Which bring me to the next question: What is your opinion of writer’s block? Do you ever suffer from it? If so, how do you ‘cure’ it?


My advice for anyone with writer’s block is to stop resisting it. Let your project go and do something completely different. Personally, I’ll take a walk in the woods, go for a bicycle ride, wash dishes, take a nap or a few days off if necessary. Stay in the present moment and resist thinking about your project. You’ll know when it’s time to return, and it will most likely be with a refreshed perspective and renewed creative energy.


APKY/AMP: I’ll remember that, Catherine! Do you write on paper or do you prefer a computer?


Most of my work is done on a computer except when I feel unexpectedly inspired. When that happens, I grab anything from a random piece of paper to the back of a grocery receipt.


AMP: Very familiar, that about grabbing anything. I’ve had some notes on a soiled paper serviette in a restaurant! Where can we find out about you and your work?

Please visit the web site.


APKY/AMP: Wonderful. Is there anything else you’d like to mention?

If your readers would like inspiration to move beyond challenges and make changes in their lives, “The Freedom Anthem of Your True Self,” which is based on the concepts of Divine Riches, is now available as a free pdf download (and video clip) at Readers are also invited to share it with those they care about.  Because the content is universal truth, it can be of help to whatever they or their loved ones may be going through.

APKY/AMP: Even more wonderful, Catherine. I’m heading there right after this. Thank you once again for the interview and your interest in AuthorMeProfessionals. We wish you the very best with all your projects.


Thank you!